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Associate Director Analytics


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Associate Director Analytics


Associate Director, Analytics sought by a full service direct response agency in their Boston offices.
Supervises a small team of analysts and act as the primary point of contact for a specified roster of clients. Proactively identifies media optimization opportunities and presents recommendations to key stakeholders. Manages all phases of analyses, from articulating project requirements to delivery and follow-up of deliverables.

Qualifications:
Knowledge of statistical concepts such as probability, sampling, test design (a/b testing) and statistical significance
Advanced knowledge of segmentation applications
Understands the differences between descriptive and predictive analytics
Understands the interactions between marketing channels such as television, print or digital media, with knowledge of measurement concepts such as ratings, impressions, and reach & frequency
Can communicate with both technical and non-technical audiences
Ability to work independently and manage a small team of direct reports
At least 10 years of analytics experience required, with experience in television, digital, advertising or market research industries preferred
At least 5 years of supervisory experience required
Expert proficiency in MS Office applications including Access or SQL Server
Aptitude for creating analytic solutions and visualizations using platforms such as R, Python or Tableau

Keywords: marketing analytics, statistical analysis, test design, a/b testing, segmentation, predictive modeling

Refer job to #22159 - GSJ and send MS Word attached resume to Orly Miller

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