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Campaign Execution - Database Marketing Manager


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Campaign Execution - Database Marketing Manager


Background: Organization seeks a Manager of Campaign Execution within their Database Marketing group to execute direct mail, email, and digital marketing campaigns. Responsibilities include: constant interaction with internal / external stakeholders to ensure prompt/flawless execution of marketing campaigns by: gathering selection criteria from partners, producing/auditing campaign files, and identifying/remediating issues along the campaign development lifecycle. The candidate MUST be proficient with SQL and a marketing CRM tool to execute campaigns (Unica, Marketo, Aprimo, ExactTarget, Silverpop, Neolane, Pardot, etc.). Role can be done in New York, NY & Atlanta, GA.

Keywords: Analytics, Marketing Campaigns, CRM, Database Marketing, SQL, Unica, Marketo, Aprimo, Campaign Execution

Responsibilities/Experience:
At the minimum must have a Bachelors Degree
Must have 2 years of database marketing experience utilizing a CRM tool to execute marketing campaigns (i.e. Unica, Marketo, Aprimo, ExactTarget, Silverpop, Neolane, Pardot)
2 years of collaborating with stakeholders (i.e. Marketing) to understand their selection criteria to execute marketing campaigns
Proficiency writing SQL queries
Solid knowledge of CRM/relational database best practices (householding, auditing, reporting, test/control, sizing, etc.)
Role can be done in New York, NY & Atlanta, GA

Refer to Job #22066 - GSJ and e-mail MS Word attached resume to the attention of Sunil Sud

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