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Manager / Senior Manager Marketing Analytics


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Manager / Senior Manager Marketing Analytics


Background: Retailer seeks a Marketing Analytics Manager / Senior Manager to: mine, analyze, model customer retail transactional data, cultivate a test & learn environment, build predictive models to optimize response and spend on marketing initiatives, analyze and optimize incremental ROI on marketing campaigns (direct mail, email, telemarketing, digital), build advanced segmentations and customer profiles, design customer lifetime value studies, build cross sell marketing analytics/models, and provide adhoc analytical marketing support. Candidate must be skilled at writing code to pull and analyze data using tools like SAS, R, SQL. This is an individual contributor role in the New York City area.

Keywords: Analytics, Statistics, Predictive Modeling, SAS, R, Marketing Analytics, Campaigns, CRM

Responsibilities/Experience:
At the minimum must have a Bachelors Degree; preferred within a quantitative discipline
Must have 5+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining / predictive modeling using tools like SAS / R and ultimately delivering final insightful recommendations
Experience building predictive models to optimize response / spend on marketing initiatives is a MUST
Experience pulling data and analyzing customer transactional data utilizing SAS, SQL, R
Understanding test design and preparing testing scenarios on marketing campaigns (direct mail, email, telemarketing, etc.) using SAS, SQL, R
Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail, digital) using tools like SAS, R, SQL
Proven ability to formulate strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty)
Forecasting and demand planning experience is a plus

Refer to Job #22205 - GSJ and e-mail MS Word attached resume to the attention of Sunil Sud

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