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Predictive Modeling Director


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Predictive Modeling Director


Background: Multinational agency seeks a Predictive Modeling Director to: cultivate a test & learn environment by creating statistically valid marketing experiments, build propensity models to optimize response / spend, build marketing mix models aka media mix models to optimize marketing ROI. This is an individual contributor role, heavy statistics, predictive modeling experience, and proficiency with either SAS or R is a MUST. Role is in Chicago, IL and there is some relocation assistance.

Keywords: Analytics, SAS, R, Marketing Analytics, Modeling, Statistics, Predictive, Marketing Mix, Media Mix

Responsibilities/Experience:
At the minimum must have a Graduate Degree; preferred within a quantitative discipline
Must have 7 years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data modeling using tools like SAS / R, and ultimately delivering final insightful recommendations
Experience with marketing mix / media mix models is a MUST
CRM modeling (response / spend optimization) is a plus

Refer to Job #22213 - GSJ and e-mail MS Word attached resume to the attention of Sunil Sud

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