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Quantitative Marketing Analyst


Ad
  • Numeric
  • 11/29/18
  • Houston, TX
  • 77001
  • 100000.00 / Yearly
  • Full-Time
Summary
Utilize statistical analysis and BI tools to support data science-driven decision processes at the enterprise and individual stakeholder level. Apply analytic techniques to optimize marketing efforts for customer acquisition, retention, and attrition, LTV, ROI and marketing optimization.

RESPONSIBILITIES
Manage campaign execution, scheduling and allow for target new offers to different customer segments at different prices/offers through different sales channels.
Build and refine predictive and descriptive analysis to improve insights, enhance data-driven strategies, and improve profitability
Work with stakeholders to assess business needs and develop analytic project plans/strategy
Communicate with stakeholders and channel leaders to determine their needs, plan/organize, and discuss progress and results.
Present results, insights, and final recommendations clients internal and/or external and senior management
Partner with internal and external clients to identify business opportunities and develop new applications for analytics
Keen ability to visualize data through graphing/charting (strong Power Point skills and writing are essential)
REQUIREMENTS
Hands-on expertise in analytic programs such as SAS, SQL, R, Python Tableau, or SPSS
Advanced SQL skills with expertise in query optimization.
Advanced Excel skills in Pivot Tables, Macros, VLOOKUP
Data management skills in a large enterprise data warehouse environment
5+ years working within an enterprise data warehouse Big Data environment
Effective communication skills, both written and verbal
Masters degree in Statistics, Math or quantitative field, and 5 yrs. experience is preferred; or Bachelors degree in computer science, or marketing with 8+ yrs. related experience
PREFERRED SKILLS
Experience with Net Promoter Score, NPS, is a plus
Experience in loyalty programs, financial products or membership/ subscription services model, is a plus


Employer Information

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