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Sr. Marketing Analyst


  • Numeric
  • 12/30/18
  • US
  • 22101
  • Contractor
SUMMARY
The Sr. Marketing Analyst will leverage internal and external data to provide insights for the data-based decision making process. You will provide input into strategy, analysis methods, and tool utilization. Utilize data analysis and model output to deliver consumer insight and marketing recommendations based on the analysis of customer and marketing data.

RESPONSIBILITIES
- Developing actionable quantitative analysis in the areas of marketing effectiveness, ROI, and marketing optimization.
- Meet with clients to interpret their needs, plan/organize, and discuss progress and results.
- Build and refine predictive and descriptive analysis to improve data-driven insights and strategies for improved profitability
- Build, review, and improve the actual code that solves complex data manipulation problems
- Thoroughly document the thinking and the details to enable future analysts to pick the work up
- Present updates, insights, and final recommendations with influence to diverse audiences
- Partner with internal and external clients to identify business opportunities and develop robust analytics solutions
- Enhance analytic products & offerings to drive broader adoption and growth of analytic capability in the organization
REQUIREMENTS
- Advanced analytic skills in data management , analysis and market mix modeling within marketing, research or similar groups
- Knowledge of advanced statistical software and targeting models, (SAS, R, Stata, SPSS, Python, C++, E- Miner)
- Experience with Experimental test design, A/B and multivariate testing
- Expert skills in SQL and experience in using databases from within SAS
- Experience with Windows and UNIX/Linux operating systems
- Experience working in an enterprise data warehouse environment or Big Data architecture
- Passionate about data analytics and a desire to help shape it
- Keen ability to visualize data through graphing/ charting (strong Power Point skills are essential)
- Excellent written, verbal and presentation skills
- Bachelors degree in quantitative field (e.g., mathematics, statistics, economics, and data sciences).
PREFERRED SKILLS
- 5+ years of business experience in an advanced analytics within marketing, research or similar groups
- Experience with UNIX/Linux operating systems
- Masters degree in quantitative field
- Ability to work on large scale projects using online & offline data, structured & unstructured data, to build models and optimization tools

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